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In the summer of 1960, a new book How 1 Made $2,000,000 in the Stock Market written by a professional dancer, Nicholas Darvas, created quite a sensation. Actually it offered no new techniques for speculative success, but it stressed and popularized an old device—the stop loss order. A stop loss order is one placed by a buyer or seller with a broker which automatically authorizes him to buy or sell a certain number of shares when a stock reaches a specified price. It is used to protect a paper profit or limit a possible loss in a stock.
To illustrate, suppose you buy 100 shares of Rexall at 50. You believe the stock will advance; the information about the company, the general condition of the market, and the specific "chart" performance of Rexall all indicate a forward movement in the stock. But you can be wrong in your judgment, and the evidence of that would be visible if the stock sold "off' from 50. So, as a defense against a possible error in judgment, you enter a stop loss order to sell at 47. If, then, the stock sells down to 47, you are "out." You incur a 3-point loss but prevent a greater one you might suffer if the stock sold down to 40.
The same tactic is useful when you have a fat paper profit. Suppose Rexall, which you bought at 50, advances steadily to 85. That looks pretty good to you, but still Rexall might go higher. So you enter a stop loss sell order at 82. If Rexall drops to that figure, you're "out." If Rexall keeps on going up, nothing happens.
The use of stop loss orders is, however, subject to the discretion of the governors of a stock exchange. Often the heavy placement of stop loss orders creates artificially wide price fluctuations in trading; and, in the interests of stability and a more orderly market, the New York Stock Exchange has on a number of occasions banned stop loss orders in certain issues. For periods during 1960, stop loss orders were forbidden on Studebaker-Packard "when issued," Nafi
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Corp., Natus Corp., and Lionel Corp. A stop loss is an interesting defense, but it can be overdone!
Don't think somebody is doing you a favor to execute your order; neither should you think that this business is difficult or complicated. You merely decide on what you want to buy, and ask the broker to execute your order at a price. But it isn't fair to waste the broker's time with requests for information and advice, unless you give him orders to execute.
The same technique (as outlined above) would apply with equal validity to any or all orders executed on the many exchanges in the United States; or over-the-counter. The exchanges customarily remain open between 10 a.m. and 3:30 p.m. each business day; while over-the-counter transactions may be executed over the phone, (and inter-city) at any time during the business day—often before or after official trading hours on "exchanges."
So bear in mind that the "market" is universal. It embraces both "listed" and unlisted securities; and outstanding values may be found in either arena, and at any time!
Resume
1. Requirement for opening an account.
2. Execution of a "listed" order.
3. Execution of an "over-the-counter" order.
4. Usefulness of both markets in buying the right stocks.
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